Customer Experience Comes First

Adobe Symposium London
Tuesday 18 October 2016

Adobe Symposium 2016 brings together Europe’s leading creative and marketing minds to discuss becoming an experience-led business. Learn how you can combine creativity, content and data to create amazing customer experiences.

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Date Tuesday 18 October 2016
Venue oldbillingsgate
1 Old Billingsgate Walk
London
EC3R 6DX
Time 09.30 - 10.30 Registration & coffee
10.30 - 16.30 Sessions
16.30 Networking reception
Platinum Sponsor
Cognifide

Why Attend?

Experience Real Digital Transformation

See how other companies have truly transformed their digital strategy, eliminating silos and developing a single view of the customer.

Be amongst the first to know

Discover the latest trends and news from the industry leading in digital experience.

Network with your peers

Adobe Symposium brings together the best business, marketing and IT leaders from all industries. Connect and share experiences with your peers.

Become an experience business.

Agenda

18 October 2016
Main stage
The Vault
The Gallery
09:30
Registration & Coffee
10:30
Become an Experience Business
12:00
Lunch
13:30
Breakout Sessions Start
Experience Design (XD) - Tony Harmer, Adobe
The journey to digital transformation - Jon Salt, Penguin Random House UK
14:30
2nd Wave of Breakout Sessions Starts
Scania’s Digital Transformation of the New Online Experience User Journey - Erica Zandelin, Scania
Experience or Die - Ian Haworth, Wunderman
15:15
Coffee Break
15:45
3rd Wave of Breakout Sessions Starts
Delivering Great Connected Experiences - Joost Van Dun, Philips
180 Seconds: Maximising the Value of Every Customer Interaction at Barclays Africa - Craig Corte, Barclays Africa
16:30
Networking Reception

* Agenda subject to change

Speakers

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Director of Innovation & Senior Lecturer in IMS

Goldsmiths, University of London & CAST

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Head of Customer Experience & Design

Barclays Africa

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Digital Content Manager

Heathrow.com

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Executive Creative Director UK & EMEA

Wunderman

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Digital Development Director

Penguin Random House UK

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Digital Journey Manager

RBS

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Corporate Experience Manager

Philips

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Head of Online Governance & Solutions

Scania

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Strategic Marketing Manager

Adobe

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Solutions Consultant

Adobe

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EMEA Sales Director

Adobe

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Senior Solutions Consultant | Digital Media

Adobe

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President, EMEA

Adobe

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Director of Demand Marketing

Adobe

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Senior Manager, Product & Industry Marketing EMEA

Adobe

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Director, Digital Marketing EMEA

Adobe

Registration

Registrations are subject to approval.

Who should attend?
The event is designed for business leaders, senior marketers, creative directors and IT leaders from large B2B and B2C companies.

What area of the experience business are you mostly interested in?

Content is the heart of every experience. Streamline the creation, management and delivery of critical assets.

We all deal with documents. Make sure the paperwork doesn't get in the way. Connect your teams and automate your communications.

With data insights and powerful marketing tools, you can deliver personal experiences to the right person at the right time on their favourite device.


(CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders)

Notice: By supplying my contact information, I authorise Adobe to contact me via email, phone, and postal mail about its products and services. Learn more or opt out..

Your information will be shared with a business partner if you attend a session presented by the partner or visit a partner stand and have your badge scanned.

Venue & Logistics

How do I get there?

Situated right in the heart of the City on the River Thames, between London Bridge and Tower Bridge. There are excellent transport links by road, river, rail and even air making it fast and easy to get to Old Billingsgate.

For detailed directions please click here

Join us

Join us and gain invaluable insights that will inspire you on your digital experience journey.

For registration questions, please email Symposium-Europe@adobe.com

Symposium 2015 Highlights Video

Platinum Sponsor

Cognifide

Gold Sponsor

SapientNitro

Media Partner

CMO.

Adobe Symposium 2016

#AdobeSymp

Stockholm

5 October, Munchen Bryggeriet.

London

18 October, Old Billingsgate.

Paris

8 November, Espace Grande Arche.

Amsterdam

9 November, The EYE Institute.

Munich

15 November, BMW World.

Hamburg

17 November, Panorama Deck.

Content and data - a powerful combo.

Our cloud platform combines the ability to create amazing content with insight from powerful data. This foundation gives you everything you need to make great customer experiences with one streamlined workflow.

Make

Create compelling content for every device, with dynamic content and responsive design.

Manage

Understand your customers, personalise the message, and deliver relevant experiences across every channel.

Measure

Track results, automate, and predict outcomes, so you can constantly refine the customer experience.