Adobe Symposium Stockholm
November 7, 2018 Ericsson Globe

Conference Agenda

7 November 2018

IT’S NOT JUST ANOTHER EVENT. IT’S AN EXPERIENCE.

This curated event includes inspiring keynote presentations and immersive breakout sessions — as well as a chance to network with a multi-industry audience. Learn how to understand and exceed your customers’ expectations, use AI to scale to the challenge and safely navigate privacy and GDPR.

The agenda will be subject to change, and updates will be made regularly. Please revisit the agenda to check out new sessions and speakers.

08:30
Registration & Breakfast and Networking

Partner Showcase

09:30
Welcome & Opening

Main Stage

Franck Attia, Adobe

09:40
Don’t fight it: embrace the power of new behaviour and technology

Main Stage

John Mellor, Adobe

10:00
Telenor's Digital Transformation: Paving the way to great customer experience and impact

Main Stage

Christian Barrou Thrane, Telenor

10:20
Sky: Customer Decisioning – Blending the human with the machine

Main Stage

Rob McLaughlin, Sky

10:40
Refreshment Break

Partner Showcase

10:55
AI and Adobe Sensei: Crawl, Walk, Run - how do you get started with AI?

Main Stage

Tatiana Mejia, Adobe

11:15
A word from Microsoft

Main Stage

Mike Softley, Microsoft

11:20
Adobe & Microsoft - The modern retail experience

Main Stage

Nishant Pithia, Adobe

11:45
Networking Lunch

Partner Showcase

12:45
Digital Foundation

Breakout Room 1

Stephan Rifbjerg, Adobe

Campaign Orchestration

Breakout Room 2

Flemming Blixt, Adobe

Sky’s innovative use of data and technology for audience targeting

Breakout Room 3

Sandy Ghuman, Sky

13:15
Break

13:25
Mercedes-Benz.io: A story of transformation

Breakout Room 1

Karina Ivanenko, Mercedes-Benz.io

Samsung Electronics: How to make it happen

Breakout Room 2

Lena Larsson, Samsung Electronics Nordic

The future of advertising with Adobe Advertising Cloud

Breakout Room 3

Zarpana Kabir, Adobe

13:55
Break

14:05
Time to get personal - test-driven design and smooth development of the customer journey

Breakout Room 1

Anne Murstad, TINE SA

Personalised Experiences

Breakout Room 2

Brian Kjærulff, Adobe

AI and Adobe Sensei - What is Adobe Sensei?

Breakout Room 3

Jo O'Connor, Adobe

14:35
Coffee & Networking Break

Partner Showcase

15:00
Content Velocity

Breakout Room 1

Flemming Blixt, Adobe

Towards a future proof omnichannel vision - using Growth Hacking mentality to deliver results from day one

Breakout Room 2

Leea Laine, Sanoma Media Finland / Emma Storbacka, Avaus Marketing Innovations

How to create and end-to-end customer experience with Microsoft Dynamics 365 and Adobe

Breakout Room 3

Mike Softley, Microsoft / James Trudgian, Adobe

15:30
Break

15:40
Data Management – at the heart of your business

Breakout Room 2

Dana Icikzone, Adobe

Turbo transforming from good to great, enabling truly relevant omni-channel experiences for all Svenska Spel's customers

Breakout Room 3

Linda Johansson, Svenska Spel

16:10
Break

16:30
Digital Transformation: The Adobe-on-Adobe Story

Breakout Room 1

John Watton, Adobe

17:00
Closing Keynote: The Lego Story: Building an Experience Brand. Brick by Brick

Main Stage

Sara Riis-Carstensen, LEGO

17:30
Symposium Afterparty, Dinner & Networking