Customer Experience Comes First

Adobe Symposium Stockholm
Wednesday 5 October 2016

Adobe Symposium 2016 brings together Europe’s leading creative and marketing minds to discuss becoming an experience-led business. Learn how you can combine creativity, content and data to create amazing customer experiences.

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Date Wednesday 5 October 2016
Venue Munchenbryggeriet
Mälarsalen AB
Torkel Knutssonsgatan 2
104 62 Stockholm
Time 08.30 - 09.00 Registration & coffee
09.00 - 14.45 Sessions
14.45 - 17.00 Light refreshments and networking
17.00 Close
Platinum Sponsors
Kaplan Wunderman

Why Attend?

Experience Real Digital Transformation

See how other companies have truly transformed their digital strategy, eliminating silos and developing a single view of the customer.

Be amongst the first to know

Discover the latest trends and news from the industry leading in digital experience.

Network with your peers

Adobe Symposium brings together the best business, marketing and IT leaders from all industries. Connect and share experiences with your peers.

Become an experience business.

Agenda

5 October 2016
Customer Experience
Cross-channel Marketing
Data-driven Marketing
08:30
Breakfast & Registration
09:00
Welcome
09:10
Adobe Keynote
09:55
Coffee Break
10:10
Customer Keynote: Creating world class customer experiences at Varner Group and Zlatan Ibrahimovic’s A-Z.com
10:40
PANDORA Jewellery – Every customer is unique
11:10
Keynote by Sarah Öhrvall, Senior Advisor on digitalisation to several Swedish Boards of Directors
11:40
Lunch & Networking Break
13:00
Breakout sessions start
Bestseller - Content Creation Strategy - How Bestseller is streamlining the process from pattern creation to store-ready clothing
Journey Management - Managing the customer journey from anonymous prospect to loyal advocate
Scania: Do you know what your customer experience is doing?
13:30
2nd Wave of Breakout Sessions starts
Perfect Content Marketing - How do you quickly create, manage and deliver relevant digital content?
Clas Ohlson - Customer Data - Applied
The Science of Predictive Analytics - Predicting what prospects and customers really need
14:00
3rd Wave of Breakout Sessions starts
Forsman & Bodenfors - Creating Engaging Online Videos
Engaging with millennials – A mobile first experience in 5 weeks
Understanding the Whole Customer: how to build a holistic view of your customers, across their interactions with all of your marketing channels
14:30
Closing Comments
14:45
Light refreshments and networking

* Agenda subject to change

Speakers

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Change Management & IT Training

Bestseller

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COO

Varner Ibrahimovic AS

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Copywriter

Mirum Agency

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Customer Development Manager, Group Marketing

Pandora

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COO

Wunderman Scandinavia

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CEO

Kaplan

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CRM Operations

Clas Ohlson

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Senior Advisor on digitalisation to several Swedish Boards of Directors

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Copywriter

Forsman & Bodenfors

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Head of Online Governance & Solutions

Scania

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Managing Director, Nordics Adobe Digital Marketing

Adobe

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Head of Mobile Solutions - Nordics & Middle East

Adobe Systems Nordic AB

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Digital Strategist

Adobe

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Business Development Manager

Adobe

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Senior Manager, Product & Industry Marketing EMEA

Adobe

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Director, Digital Marketing

Adobe

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Senior Solution Consultant

Adobe

Registration

Registrations are subject to approval.

Who should attend?
The event is designed for business leaders, senior marketers, creative directors and IT leaders from large B2B and B2C companies.

What area of the experience business are you mostly interested in?

Content is the heart of every experience. Streamline the creation, management and delivery of critical assets.

We all deal with documents. Make sure the paperwork doesn't get in the way. Connect your teams and automate your communications.

With data insights and powerful marketing tools, you can deliver personal experiences to the right person at the right time on their favourite device.


(CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders)

Notice: By supplying my contact information, I authorise Adobe to contact me via email, phone, and postal mail about its products and services. Learn more or opt out..

Your information will be shared with a business partner if you attend a session presented by the partner or visit a partner stand and have your badge scanned.

Registration

Registration for this event is now closed. We hope to see at a future event.

Venue & Logistics

The Brewery Conference Center Stockholm

Telephone: +46 (0)8 658 20 00
E-mail: info@m-b.se

Address:
Mälarsalen AB
Torkel Knutssonsgatan 2
Box 170 60,
104 62 Stockholm, Sweden

Join us

Join us and gain invaluable insights that will inspire you on your digital experience journey.

For registration questions, please email Symposium-Europe@adobe.com

Symposium 2015 Highlights Video

Platinum Sponsors

Kaplan
Wunderman

Gold Sponsors

Accenture Digital
Avaus
SapientNitro
Valtech_

Media Partner

CMO.

Adobe Symposium 2016

#AdobeSymp

Stockholm

5 October, Munchen Bryggeriet.

London

18 October, Old Billingsgate.

Paris

8 November, Espace Grande Arche.

Amsterdam

9 November, The EYE Institute.

Munich

15 November, BMW World.

Hamburg

17 November, Panorama Deck.

Content and data - a powerful combo.

Our cloud platform combines the ability to create amazing content with insight from powerful data. This foundation gives you everything you need to make great customer experiences with one streamlined workflow.

Make

Create compelling content for every device, with dynamic content and responsive design.

Manage

Understand your customers, personalise the message, and deliver relevant experiences across every channel.

Measure

Track results, automate, and predict outcomes, so you can constantly refine the customer experience.