Make experience your business.

Adobe Symposium Stockholm | Thursday 26 October 2017

An Experience Business puts customers first, engaging them and inspiring trust and loyalty. Brands are now the totality of the experiences they deliver. That’s why becoming an Experience Business is the new imperative for enterprises across Europe. This year’s Symposium will focus on how businesses can put experience at the heart of their business.

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Date Thursday 26 October 2017
Venue Munchenbryggeriet
Mälarsalen AB
Torkel Knutssonsgatan 2
104 62 Stockholm
Time 09.30 - 10.00 Registration, breakfast & coffee
10.00 - 13.00 General Sessions
13.00 - 14.30 Networking Lunch
14.30 – 16.45 Breakout Sessions
16.45 - 23.00 Symposium Dinner & Networking

Why Attend?

This year’s series will focus on how businesses can put experience at the heart of their business, breaking down the journey into tangible examples and great customer stories. Our inspiring keynote includes breakthrough research on the impact of experience on brand loyalty. Then choose between sessions for Advertising, Campaigns & Creativity or Marketing presented by marketing leaders from around the region that will inform, equip and inspire you to tackle the challenges that lie ahead in the marketing and media sector.

Symposium 2016 Highlights Video

Agenda

26 October 2017
Advertising
Marketing
Creative
09:30
Breakfast & Networking
10:00
Welcome and Opening
10:10
The Science of Loyalty
10:30
A word from Microsoft
10:40
Demo
10:55
Keynote Wrap-up
11:00
Coffee Break & Networking
11:30
Customer Keynote - Nilfisk
12:00
Customer Keynote: One-to-one personalised offers in the grocery trade
12:30
Sense & Respond
13:15
Lunch & Networking
14:15
Breakout Sessions
The state of programmatic; more opportunity than challenges
Marketing Breakout: Saint Gobain (Brdr Dahl)
Design Led Business
14:50
Breakout Sessions
Choosing the right Programmatic set-up for your business
Marketing Breakout: Transforming SJ into the customers preferred travel partner
Content Velocity
Marketing Breakout: TV4's journey to improve the customer experience
15:25
Breakout Sessions
Marketing Breakout: Next Generation CRM - driving the digital transformation
From Digital to Reality
16:00
Keynote: GDPR (General Data Protection Regulation) - Are you ready?
16:30
External Keynote
17:00
Dinner, Afterparty & Networking Mingle

* Agenda subject to change

Speakers

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Head of CRM Analytics

Scandinavian Airlines

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Head of Marketing and Customer Experience

SJ

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Author

Harvard Business Review

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Development Manager

K Group

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Senior Analyst, Marketing

K Group

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Global Online Director

Nilfisk

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Managing Partner

Kaplan

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Author

Harvard Business Review

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Head of CRM

TV4

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Managing Director, Nordics Adobe Digital Marketing

Adobe

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Special Operations Consultant, EMEA

Adobe Advertising Cloud

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VP / Chief Privacy Officer

Adobe

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Strategic Marketing Manager

Adobe Systems

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MD, Adobe Advertising Cloud EMEA

Adobe

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Solution Architect

Adobe

Registration

Registrations are subject to approval.

Who should attend?
The event is designed for business leaders, senior marketers, creative directors and IT leaders from large B2B and B2C companies.

What area of the experience business are you mostly interested in? *


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Your information will be shared with a business partner if you attend a session presented by the partner or visit a partner stand and have your badge scanned.

Venue & Logistics

The Brewery Conference Center Stockholm

Telephone: +46 (0)8 658 20 00
E-mail: info@m-b.se

Address:
Mälarsalen AB
Torkel Knutssonsgatan 2
Box 170 60,
104 62 Stockholm, Sweden

Join us

Join us and gain invaluable insights that will inspire you on your digital experience journey.

For registration questions, please email Symposium-Europe@adobe.com

Platinum Sponsors

Gold Sponsors

Adobe Symposium 2017

#AdobeSymp

Stockholm

26 October, München Bryggeriet.

Amsterdam

6 November, Amsterdam Arena Congress Center.

Paris

9 November, Le Palais des Congrès.

Zurich

16 November, Stage One.

Munich

22 November, BMW World.

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