Make experience your business.

Adobe Symposium Stockholm | Thursday 26 October 2017

An Experience Business puts customers first, engaging them and inspiring trust and loyalty. Brands are now the totality of the experiences they deliver. That’s why becoming an Experience Business is the new imperative for enterprises across Europe. This year’s Symposium will focus on how businesses can put experience at the heart of their business.

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Date Thursday 26 October 2017
Venue Munchenbryggeriet
Mälarsalen AB
Torkel Knutssonsgatan 2
104 62 Stockholm
Time 09.30 - 10.00 Registration, breakfast & coffee
10.00 - 13.15 General Sessions
13.15 - 14.15 Networking Lunch
14.15 – 16.15 Breakout Sessions
16.15 – 17.15 General Sessions
17.15 - 23.00 Symposium Dinner & Networking

Why Attend?

This year’s series will focus on how businesses can put experience at the heart of their business, breaking down the journey into tangible examples and great customer stories. Our inspiring keynote includes breakthrough research on the impact of experience on brand loyalty. Then choose between sessions for Advertising, Campaigns & Creativity or Marketing presented by marketing leaders from around the region that will inform, equip and inspire you to tackle the challenges that lie ahead in the marketing and media sector.

Symposium 2016 Highlights Video

Agenda

26 October 2017
Advertising
Marketing
Creative
09:00
Doors Open
09:30
Breakfast & Networking
10:00
Welcome and Opening
10:10
Keynote: The Science of Loyalty
10:30
A word from Microsoft
10:40
Demo
10:55
Keynote Wrap-up
11:00
Coffee Break & Networking
11:30
From product catalogues to a digitalised customer experience – how Nilfisk is accelerating their digital transformation
12:00
Customer Keynote: One-to-one personalised offers in the grocery trade
12:30
Keynote: Sense & Respond
13:15
Lunch & Networking
14:15
Breakout Sessions
The state of programmatic; more opportunity than challenges
Saint-Gobain/Brdr. Dahl - Communication Founded on Insight
Using AI and Machine Learning to improve the design and delivery of digital experiences
The immersive revolution: Digitising Volvo Cars’ value chain
14:50
Breakout Sessions
Choosing the right Programmatic set-up for your business
Marketing Breakout: Transforming SJ into the customers preferred travel partner
Own your content, own your look, own your universe
Marketing Breakout: TV4's journey to improve the customer experience
15:20
Coffee Break & Networking
15:40
Breakout Sessions
Marketing Breakout: SAS: Next Generation CRM
Millions of Images - Right where you need to have a choice
Canal Digital – Improving customer experience across touchpoints
16:15
Keynote: GDPR (General Data Protection Regulation) - Are you ready?
16:45
From digital to truly digital – DreamHack's millennial challenge
17:15
Dinner, Afterparty & Networking Mingle

* Agenda subject to change

Speakers

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Immersive Experience Director

SapientRazorfish

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Head of Marketing and Customer Experience

SJ

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Business Developer

SAS

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Director of Campaign Services

Magnetix Linked by Isobar

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Creative Director

Stiller Studios

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Business Group Lead

Microsoft Dynamics

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Author

Harvard Business Review

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Development Manager

K Group

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CEO

Moderskeppet

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Senior Analyst, Marketing

K Group

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Global Online Director

Nilfisk

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Managing Partner

Kaplan

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Senior Manager

Accenture Interactive

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Director of Data, Analytics & Systems,

Canal Digital

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CRM Analyst

SAS

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Author

Harvard Business Review

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eCommerce Manager

Saint-Gobain

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Director Volvo Retail Experience

Volvo Cars

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Head of CRM

TV4

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Director of Digital Platform

DreamHack

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Managing Director, Nordics Adobe Digital Marketing

Adobe

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Special Operations Consultant, EMEA

Adobe Advertising Cloud

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VP / Chief Privacy Officer

Adobe

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Strategic Marketing Manager

Adobe

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MD, Adobe Advertising Cloud EMEA

Adobe

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Digital Strategist

Adobe

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Solution Architect

Adobe

Registration
The Adobe Symposium 2017 in Stockholm is now full and therefore closed for further registrations. We hope to welcome you to one of our many other events soon.

Venue & Logistics

The Brewery Conference Center Stockholm

Telephone: +46 (0)8 658 20 00
E-mail: info@m-b.se

Address:
Mälarsalen AB
Torkel Knutssonsgatan 2
Box 170 60,
104 62 Stockholm, Sweden

Join us

Join us and gain invaluable insights that will inspire you on your digital experience journey.

For registration questions, please email Symposium-Europe@adobe.com

Platinum Sponsors

Gold Sponsors

Adobe Symposium 2017

#AdobeSymp

Stockholm

26 October, München Bryggeriet.

Amsterdam

6 November, Amsterdam Arena Congress Center.

Paris

9 November, Le Palais des Congrès.

Zurich

16 November, Stage One.

Munich

22 November, BMW World.

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