Adobe Symposium Amsterdam
Monday November 5, 2018 Johan Cruijff Arena

Conference Agenda

5 November 2018

IT’S NOT JUST ANOTHER EVENT. IT’S AN EXPERIENCE.

This curated event includes inspiring keynote presentations and immersive breakout sessions — as well as a chance to network with a multi-industry audience. Learn how to understand and exceed your customers’ expectations, use AI to scale to the challenge and safely navigate privacy and GDPR.

The agenda will be subject to change, and updates will be made regularly. Please revisit the agenda to check out new sessions and speakers.

08:30
Registration & Coffee

Plein Van De Toekomst

09:30
Welcome and Introduction to Adobe Symposium Amsterdam

Amsterdam

Garrett Ilg, Adobe

09:40
Adobe Opening Keynote - Don’t fight it: embrace the power of new behaviour and technology

Amsterdam

John Mellor, Adobe

10:00
Applying AI to boost content relevance at SKY

Amsterdam

Rob McLaughlin, Sky

10:20
A word from Microsoft

Amsterdam

Mike Softley, Microsoft

10:30
The Modern Retail Experience

Amsterdam

Marc Eaman, Adobe

11:15
Commerce meets Experience

Amsterdam

Joanne Veenvliet, Adobe / Patrick Burggraaf, Adobe

How to create and end-to-end customer experience with Microsoft Dynamics 365 and Adobe

Wenen

Mike Softley, Microsoft / Laurent Duroux, Adobe

The Future of Advertising with Adobe Advertising Cloud

Tokyo

Nick Reid, Adobe

Adobe Assets: The single source of truth

Buenos Aires

Christine Hart, Netcentric

12:00
Selling timeless memories instead of train passes: Eurail.com's digital transformation story

Amsterdam

Roel Verhagen, Eurail

Exceeding customer expectations at every step of the journey

Wenen

Youri Treur, Simpel

Get the most from your high value audiences in Search

Tokyo

Rajesh Pulusuganti, Adobe

Building end-to-end enrolment and communication experiences that deliver a personal touch

Buenos Aires

Mieke Van Poll, Loyalis / Tasch Korach, Loyalis

12:30
Lunch / Networking Break

Plein Van De Toekomst

13:30
Driving people-based marketing in an agile environment

Amsterdam

Mike Oakey, Aviva UK / Margaret Wagner, Merkle

Sky’s innovative use of data and technology for audience targeting

Wenen

Sandy Ghuman, Sky / Rob McLaughlin, Sky

Discover the future of design

Tokyo

Bart Van de Wiele, Adobe

AI in the digital age: Friend, not foe

Buenos Aires

Tatiana Meija, Adobe

14:15
Moving towards a customer centric organisation

Amsterdam

Martin Rijnsburger, PGGM

Building a data management platform at A.S.Adventure

Wenen

Thomas Vaarten, A.S.Adventure Group I A.S.Adventure – Bever / Wouter Van Geluwe, Adobe

How Lecot built a powerful B2B experience

Tokyo

Raf Maesen, Lecot

Best practices for deploying Adobe Analytics in 80 products around the world

Buenos Aires

Nico Zazworka, Elsevier

14:45
Refreshment Break

Plein Van De Toekomst

15:00
Closing Keynote

Amsterdam

15:05
Experiences that last

Amsterdam

Lucas & Steve , Dutch DJ Producer-Duo / Steven De Graaf, Spinnin’ Records

15:30
Revolutionising team performance management and lessons for marketers

Amsterdam

Max Reckers, Ajax

16:00
How winning brands gain new users, through experiences

Amsterdam

Mark Adams, VICE

16:30
Drinks and bites

Plein Van De Toekomst