Make experience your business.

Adobe Symposium Amsterdam | Monday 6 November 2017

An Experience Business puts customers first, engaging them and inspiring trust and loyalty. Brands are now the totality of the experiences they deliver. That’s why becoming an Experience Business is the new imperative for enterprises across Europe. This year’s Symposium will focus on how businesses can put experience at the heart of their business.

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Date Monday 6 November 2017
Venue Amsterdam Arena
ArenA Boulevard 1
1100 DL Amsterdam
The Netherlands
T: +31 20 311 1333
Time 09:00 - 10:30 Registration & coffee
10:30 - 11:45 Opening Keynote -
Experience is the new loyalty
12:00 - 12:30 Breakout sessions
12:30 - 13:30 Lunch
13:30 - 14.45 Breakout sessions
14:45 - 15.00 Break
15:00 - 15.45 Closing Keynote -
Future of Experiences
David Mattin, Head of Trends & Insights, TrendWatching
15.45 Drinks & bites

Why Attend?

This year’s series will focus on how businesses can put experience at the heart of their business, breaking down the journey into tangible examples and great customer stories. Our inspiring keynote includes breakthrough research on the impact of experience on brand loyalty. Then choose between sessions for Advertising, Campaigns & Creativity or Marketing presented by marketing leaders from around the region that will inform, equip and inspire you to tackle the challenges that lie ahead in the marketing and media sector.

Symposium 2016 Highlights Video


6 November 2017
Registration & Coffee
Opening keynote: Experience is the new loyalty
Breakouts: Customer cases & Tech updates
Marketing Breakout: Marketing has become too important to be left just to the marketers
Marketing Breakout: Delta: In six months from mass communication to continuous campaigning
Marketing Breakout: : An introduction to Adobe Experience Cloud
Advertising Breakout: The state of programmatic, more opportunity than challenges
Breakouts: Customer cases & Tech updates
Marketing Breakout: Mercedes Benz: Reconnecting with the customer on the road to success
Marketing Breakout: Growth of online presence in the B2B market
Creative track: AI-enhanced Creativity
Advertising Breakout: Simplify, simplify, simplify: How to make ad tech work for your business
Breakouts: Customer cases & Tech updates
Marketing Breakout: Philips Lighting & digital transformation - the unbeatable power of a data driven approach
Marketing Breakout: The VRT moving lean and agile in the world of digital marketing
Creative Breakout: Design at the speed of thought with Adobe XD CC
Advertising Breakout: GDPR – Are you ready?
Afternoon break
Closing Keynote: Win in the expectation economy: Five key consumer trends for 2018 and beyond!
Drinks & bites

* Agenda subject to change


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Digital Analytics Consultant


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Manager Customer Intelligence


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Lead Solutions Engineer


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Amsterdam ArenA

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Head of Trends & Insights


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Domain Lead Marketing & Solutions


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Director Business Applications and Digital Transformation Lead, Western Europe


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Technical lead and architect, digital


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Director Marketing Communications Mercedes-Benz Cars

Daimler AG

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Head of Digital Growth and Transformation

Philips Lighting

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Senior Digital Strategist / Head E-Mail Marketing & Campaign Solutions


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Special Operations Consultant, EMEA

Adobe Advertising Cloud

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Director, Experience Cloud Technical Marketing


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Senior Legal Counsel


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President, EMEA


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Principal Solution Consultant


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VP of Strategy, Business Development, & Marketing


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Head of Enterprise Partnerships EMEA


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Senior Solution Consultant


Venue & Logistics

Amsterdam Arena
ArenA Boulevard 1
Main entrance (E)
1100 DL Amsterdam
The Netherlands
T: +31 20 311 1333

Follow the E signs to get to the main entrance of the Amsterdam Arena conference center

Getting There

By train

It is a 5-minute walk from Amsterdam Bijlmer ArenA train station to the Amsterdam ArenA. Use your OV chipkaart or buy an e-ticket for your journey.


Metro lines 50 and 54 and various (regional) bus lines stop at Bijlmer ArenA train station. Use your OV chipkaart for the journey.

By bus

Bus line 300 of Connexxion R-NET uses special coach lanes between Haarlem train station and Amsterdam Bijlmer ArenA. On business days: 10 times every hour and once every jour during the night. Use your OV chipkaart for the journey.


You can park your car in the vicinity of the Amsterdam ArenA. The rate for the car parks is 1 Euro for every 25 minutes. During events different rates apply. For P1 the rate is 20 Euro and for P2 to P19 it is 12 Euro for football matches and concerts.

More info on parking:

Personal travel advice:

Join us

Join us and gain invaluable insights that will inspire you on your digital experience journey.

For registration questions, please email Tom Chapple or call +31 206511310.

Platinum Sponsors

Gold Sponsors

Adobe Symposium 2017



26 October, München Bryggeriet.


6 November, Amsterdam Arena Congress Center.


9 November, Le Palais des Congrès.


16 November, Stage One.


22 November, BMW World.

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