An Experience Business puts customers first, engaging them and inspiring trust and loyalty. Brands are now the totality of the experiences they deliver. That’s why becoming an Experience Business is the new imperative for enterprises across Europe. This year’s Symposium will focus on how businesses can put experience at the heart of their business.
Join the conversation: #AdobeSymp
|Date||Monday 6 November 2017|
ArenA Boulevard 1
1100 DL Amsterdam
T: +31 20 311 1333
|Time||09:00 - 10:30||Registration & coffee|
|10:30 - 11:45||Opening Keynote -
Experience is the new loyalty
|12:00 - 12:30||Breakout sessions|
|12:30 - 13:30||Lunch|
|13:30 - 14.45||Breakout sessions|
|14:45 - 15.00||Break|
|15:00 - 15.45||Closing Keynote -
Future of Experiences
David Mattin, Head of Trends & Insights, TrendWatching
|15.45||Drinks & bites|
This year’s series will focus on how businesses can put experience at the heart of their business, breaking down the journey into tangible examples and great customer stories. Our inspiring keynote includes breakthrough research on the impact of experience on brand loyalty. Then choose between sessions for Advertising, Campaigns & Creativity or Marketing presented by marketing leaders from around the region that will inform, equip and inspire you to tackle the challenges that lie ahead in the marketing and media sector.
* Agenda subject to change
Digital Analytics Consultant
Manager Customer Intelligence
Lead Solutions Engineer
Head of Trends & Insights
Domain Lead Marketing & Solutions
Director Business Applications and Digital Transformation Lead, Western Europe
Technical lead and architect, digital
Director Marketing Communications Mercedes-Benz Cars
Head of Digital Growth and Transformation
Senior Digital Strategist / Head E-Mail Marketing & Campaign Solutions
Special Operations Consultant, EMEA
Adobe Advertising Cloud
Director, Experience Cloud Technical Marketing
Senior Legal Counsel
Principal Solution Consultant
VP of Strategy, Business Development, & Marketing
Head of Enterprise Partnerships EMEA
Senior Solution Consultant
Follow the E signs to get to the main entrance of the Amsterdam Arena conference center
It is a 5-minute walk from Amsterdam Bijlmer ArenA train station to the Amsterdam ArenA. Use your OV chipkaart or buy an e-ticket for your journey.
Metro lines 50 and 54 and various (regional) bus lines stop at Bijlmer ArenA train station. Use your OV chipkaart for the journey.
Bus line 300 of Connexxion R-NET uses special coach lanes between Haarlem train station and Amsterdam Bijlmer ArenA. On business days: 10 times every hour and once every jour during the night. Use your OV chipkaart for the journey.
You can park your car in the vicinity of the Amsterdam ArenA. The rate for the car parks is 1 Euro for every 25 minutes. During events different rates apply. For P1 the rate is 20 Euro and for P2 to P19 it is 12 Euro for football matches and concerts.
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