Customer Experience Comes First

Adobe Symposium Amsterdam
Wednesday 9 November 2016

Adobe Symposium 2016 brings together Europe’s leading creative and marketing minds to discuss becoming an experience-led business. Learn how you can combine creativity, content and data to create amazing customer experiences.

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Join the conversation: #AdobeSymp

Date Wednesday 9 November 2016
Venue EYE Film Institute
IJpromenade 1
1031 KT Amsterdam
Time 09.30 - 10.30 Registration & coffee
10.30 - 16.30 Sessions
16.30 Networking reception
Platinum Sponsors
Deloitte IntoAction

Why Attend?

Experience Real Digital Transformation

See how other companies have truly transformed their digital strategy, eliminating silos and developing a single view of the customer.

Be amongst the first to know

Discover the latest trends and news from the industry leading in digital experience.

Network with your peers

Adobe Symposium brings together the best business, creative, marketing and IT leaders from all industries. Connect and share experiences with your peers.

Become an experience business.

Agenda

9 November 2016
MakeCreate compelling content for every device, with dynamic content and responsive design.
ManageUnderstand your customers, personalise the message, and deliver relevant experiences across every channel.
MeasureTrack results, automate, and predict outcomes, so you can constantly refine the customer experience.
09:30
Registration & Coffee
10:30
Opening Keynote & Ziggo
11:30
Breakout Sessions Wave 1
Rijksstudio: introducing a new museum user experience
Bavaria - Scaling digital with an entrepreneurial mindset
Danone Nutricia Early Life Nutrition: connecting the dots
12:00
Lunch
13:00
Internation Criminal Court - A tale of three buttons
3 Days of prototyping: Philips Hue
14:00
Breakout Sessions Wave 2
De Bijenkorf - Attract & convert by putting customer experience first
Philips Lighting - Marketing operations make the world go round
Blending the art and science of analytics
14:45
Breakout Sessions Wave 3
A.S. Adventure - The omnichannel future is now!
Belvilla - Multiple brands: The challenges of increased complexity
Loyalis - Closed loop marketing
15:30
Nespresso - The beauty of the imperfection of perfection
Masterpeace.org - Creative velocity for peace
16:15
Networking with Beats & Bites

* Agenda subject to change

Speakers

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Global Head of Marketing Technology

Philips Lighting

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Managing Director

Masterpeace.org

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Managing Consultant

IntoAction

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Fokke & Sukke

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Manager Online Marketing

De Bijenkorf

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Head of Digital Marketing Support

Philips Lighting

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Information Management Officer

International Criminal Court

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Manager Business Development eCommerce

De Bijenkorf

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Senior CRM Manager

Nespresso

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Online Consultant

Loyalis

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Head of Digital & Publishing

Rijksmuseum

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Senior Vice President Customer Operations

Ziggo

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E-Commerce Manager

A.S.Adventure Group

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Manager E-Commerce

Bavaria

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Marketing Manager

Rijksmuseum

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Global Digital Director

Danone Nutricia Early Life Nutrition

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CMO

Belvilla

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Senior Director, Product Marketing

Adobe

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Vice President, Strategy, Digital Marketing

Adobe

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Director, Digital Marketing EMEA

Adobe

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Business Consultant

Adobe

Registration

Thank you for your interest, Symposium Amsterdam 2016 is now fully booked and registrations are closed.

We look forward to seeing you at a future Adobe event.

Venue & Logistics

How do I get there?

Address:
IJpromenade 1, 1031 KT Amsterdam (If using GPS navigation enter 'Overhoeksplein', and park at the new parking garage between EYE and A'DAM Tower.)

Train

EYE is located directly opposite Amsterdam's Central Station. After arriving at Central Station, take the exit on the north side, from where you can see the EYE building. From there, take the free 'Buiksloterweg' ferry across the IJ harbour.

Join us

Join us and gain invaluable insights that will inspire you on your digital experience journey.

For registration questions, please email Hilde Hoornenborg hoornenb@adobe.com or call +31 20 6511 250

Symposium 2015 Highlights Video

Platinum Sponsors

Deloitte
IntoAction

Gold Sponsor

ida mediafoundry

Media Partners

Adformatie
CMO.
Marketing Online

Adobe Symposium 2016

#AdobeSymp

Stockholm

5 October, Munchen Bryggeriet.

London

18 October, Old Billingsgate.

Paris

8 November, Espace Grande Arche.

Amsterdam

9 November, The EYE Institute.

Munich

15 November, BMW World.

Hamburg

17 November, Panorama Deck.

Content and data - a powerful combo.

Our cloud platform combines the ability to create amazing content with insight from powerful data. This foundation gives you everything you need to make great customer experiences with one streamlined workflow.

Make

Create compelling content for every device, with dynamic content and responsive design.

Manage

Understand your customers, personalise the message, and deliver relevant experiences across every channel.

Measure

Track results, automate, and predict outcomes, so you can constantly refine the customer experience.