Adobe Symposium Zurich
November 15, 2018 Stage One

Conference Agenda

15 November 2018

IT’S NOT JUST ANOTHER EVENT. IT’S AN EXPERIENCE.

This curated event includes inspiring keynote presentations and immersive breakout sessions — as well as a chance to network with a multi-industry audience. Learn how to understand and exceed your customers’ expectations, use AI to scale to the challenge and safely navigate privacy and GDPR.

The agenda will be subject to change, and updates will be made regularly. Please revisit the agenda to check out new sessions and speakers.

08:30
Registration, Breakfast & Networking

Networking Area

09:30
Welcome & Opening

Auditorium

Angelo Buscemi, Adobe / Hartmut König, Adobe

09:45
Don’t fight it: embrace the power of new behaviour and technology

Auditorium

Jamie Brighton, Adobe

10:15
Best practice demo new behaviour and technology

Auditorium

Mathieu Hannouz, Adobe

10:30
Democratising AI - Why Artificial Intelligence changes everything and affects everyone

Auditorium

Luca Callegari, Microsoft

11:00
Coffee Break & Networking

Networking Area

11:30
Customer Decisioning – Blending the Human with the Machine

Auditorium

Rob McLaughlin, Sky

11:55
Drink your own champagne - Adobe´s road to digital

Auditorium

John Watton, Adobe

12:30
Networking Lunch & Discussion Tables

Networking Area

14:00
Allianz. We explore. We learn. We create. A new take on connecting with customers.

Auditorium

Florian Scheiblbrandner, Allianz

Am I doing the right thing? - Your Analytics is better with a KPI Framework

Room 1

Marisa Bing, Adobe

Sky’s innovative use of data and technology for audience targeting

Room 2

Sandy Ghuman, Sky

Credit Suisse: Optimising enrolment with Adobe Experience Manager Forms

Room 3

Daniel Knoepfli, Credit Suisse (Switzerland) Ltd.

14:40
How to create an end-to-end customer experience with Microsoft Dynamics 365 and Adobe

Auditorium

Mike Softley, Microsoft / James Trudgian, Adobe

I have 4 kids, and they keep showing me small cars! - Real-time interaction management

Room 1

Jan Exner, Adobe

Ad Tech Democracy – why neutrality and transparency really matter

Room 2

Jan Borgwardt, Adobe

Digital Foundation and Platform

Room 3

Gunnar Klauberg, Adobe

15:20
Tomorrow's digital commerce: a glimpse into the future of online shopping experience

Auditorium

Claudio Biancardi, Deloitte Digital

Campaign Orchestration - much more then just sending emails

Room 1

Nicole Glauser, Adobe

Cultivating creativity through a digital-first mindset

Room 2

Nicholas Economides, Fox Networks Group

From now to WOW – the electronic signature in action at Merck

Room 3

Dimitri Metzger, Merck / Gregor Kolk, Adobe

15:50
Coffee Break & Networking

Networking Area

16:15
Better Together! How Marketing and IT built the case for winning

Auditorium

Christophe Imbach, Sunstar Europe / Kelly Hungerford, Sunstar SA

16:50
Keynote: Business is Fightclub

Auditorium

Dietmar Dahmen,

17:30
Get Together & Celebrate Together

Networking Area