Make experience your business.

Adobe Symposium Zurich | Thursday 16 November 2017

An Experience Business puts customers first, engaging them and inspiring trust and loyalty. Brands are now the totality of the experiences they deliver. That’s why becoming an Experience Business is the new imperative for enterprises across Europe. This year’s Symposium will focus on how businesses can put experience at the heart of their business.

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Date Thursday 16 November 2017
Venue StageOne Event & Convention Hall
Elias Canetti-Strasse 146
CH-8050 Zürich
Time 08:30 - 09:30 Registration, breakfast & coffee
09:30 - 11:00 General Sessions
11:30 - 12:35 Breakout Sessions
12:35 - 14:00 Networking Lunch
14:00 - 17:00 Breakout Sessions & Closing General Session
17:00 Symposium Apéro & Networking

Why Attend?

This year’s series will focus on how businesses can put experience at the heart of their business, breaking down the journey into tangible examples and great customer stories. Our inspiring keynote includes breakthrough research on the impact of experience on brand loyalty. Then choose between sessions for Advertising, Campaigns & Creativity or Marketing presented by marketing leaders from around the region that will inform, equip and inspire you to tackle the challenges that lie ahead in the marketing and media sector.

Symposium 2016 Highlights Video

Agenda

16 November 2017
Advertising
Marketing
Creative
08:30
Breakfast & Networking
09:30
Experience is the new loyalty
10:05
Deliver better customer experiences
10:25
Making experience your business
11:00
Coffee Break & Networking
11:30
Breakout Sessions 1
Marketing Session 1: Digital Platform for Retail 4.0 - SPAR
Advertising Session 1: How to navigate the programmatic maze for business success
Creative Session 1: Less is more – high quality story telling for more engagement
12:05
Breakout Sessions 2
Marketing Session 2: How artificial intelligence fuels customer experience - Swisscom
Advertising Session 2: Activate and grow your audience
Creative Session 2: Why VR is the next game changer
12:35
Networking Lunch & Discussion Tables
14:00
Breakout Sessions 3
Marketing Session 3: Outperform your competition through a best in class digital engagement for your customers & partners
Digital forms, contracts and signatures – possibly your most important project for 2018!
Creative Session 3: Finding the perfect image – made easy and legal
14:35
Breakout Sessions 4
The General Data Protection Regulation (GDPR)
Marketing Session 4: Machine learning and its impact on data and digital marketing           
Marketing Session 5: The X(perience) Factor – Be there when it matters
15:05
Coffee Break & Networking
15:30
Transforming sales and distribution beyond technology - Raiffeisen
16:00
Digital Customer Experience at Lufthansa
16:30
Inventing the impossible – Marco Tempest
17:00
Apéro and get together

* Agenda subject to change

Speakers

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Head Omni-Channel Content & Commerce, Adobe Alliance Leader Switzerland

Deloitte

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Lead ICS Adobe Lab

SPAR Business Services GmbH

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VP Marketing

Veeam Software

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Director One Commercial Partner & Small Medium Corporate

Microsoft

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Senior Manager Digital Portals

Deutsche Lufthansa AG

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Senior Digital Strategist

Swisscom

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COO & Exec. Producer

in a nutshell – kurzgesagt

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Managing Director United Kingdom, Director Marketing Technology Consulting

Netcentric

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Head of Video

Blick Group/Ringier AG

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Co-Founder

ajila AG

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Cyber Illusionist

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Lawyer for Copy and Media Rights

SNP München

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Head Distribution & Channels

Raiffeisen Schweiz

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Special Operations Consultant, Advertising Cloud EMEA

Adobe

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Senior Legal Counsel EMEA

Adobe

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Director, Experience Cloud, Technical Marketing

Adobe

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Head of Product & Industry Marketing and Industry Strategy, EMEA

Adobe

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Director, Advertising Services EMEA

Adobe

Venue & Logistics

StageOne Event & Convention Hall

Address:
Elias Canetti-Strasse 146
CH-8050 Zürich

Join us

Join us and gain invaluable insights that will inspire you on your digital experience journey.

For registration questions, please email Symposium-Europe@adobe.com

Platinum Sponsor

Gold Sponsors

Adobe Symposium 2017

#AdobeSymp

Stockholm

26 October, München Bryggeriet.

Amsterdam

6 November, Amsterdam Arena Congress Center.

Paris

9 November, Le Palais des Congrès.

Zurich

16 November, Stage One.

Munich

22 November, BMW World.

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Every digital experience solution your business needs.
 
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