Make experience your business.

Adobe Symposium Zurich | Thursday 16 November 2017

An Experience Business puts customers first, engaging them and inspiring trust and loyalty. Brands are now the totality of the experiences they deliver. That’s why becoming an Experience Business is the new imperative for enterprises across Europe. This year’s Symposium will focus on how businesses can put experience at the heart of their business.

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Date Thursday 16 November 2017
Venue StageOne Event & Convention Hall
Elias Canetti-Strasse 146
CH-8050 Zürich
Time 08:30 - 09:30 Registration, breakfast & coffee
09:30 - 11:00 General Sessions
11:30 - 12:35 Breakout Sessions
12:35 - 14:00 Networking Lunch
14:00 - 17:00 Breakout Sessions & Closing General Session
17:00 Symposium Apéro & Networking

Why Attend?

This year’s series will focus on how businesses can put experience at the heart of their business, breaking down the journey into tangible examples and great customer stories. Our inspiring keynote includes breakthrough research on the impact of experience on brand loyalty. Then choose between sessions for Advertising, Campaigns & Creativity or Marketing presented by marketing leaders from around the region that will inform, equip and inspire you to tackle the challenges that lie ahead in the marketing and media sector.

Symposium 2016 Highlights Video


16 November 2017
Registration, Breakfast & Coffee
Adobe Keynote
Coffee Break
Customer Breakouts - Sessions 1-9
Networking Lunch
Customer Breakouts - Sessions 10-15
Closing General Seession
Symposium Apéro & Networking

* Agenda subject to change


Registrations are subject to approval.

Who should attend?
The event is designed for business leaders, senior marketers, creative directors and IT leaders from large B2B and B2C companies.

What area of the experience business are you mostly interested in? *

( by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders)

Notice: By supplying my contact information, I authorise Adobe to contact me via email, phone, and postal mail about its products and services. Learn more or opt out..

Your information will be shared with a business partner if you attend a session presented by the partner or visit a partner stand and have your badge scanned.

Venue & Logistics

StageOne Event & Convention Hall

Elias Canetti-Strasse 146
CH-8050 Zürich

Join us

Join us and gain invaluable insights that will inspire you on your digital experience journey.

For registration questions, please email

Platinum Sponsor

Gold Sponsors

Adobe Symposium 2017



26 October, München Bryggeriet.


6 November, Amsterdam Arena Congress Center.


9 November, Le Palais des Congrès.


16 November, Stage One.


22 November, BMW World.

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