Make experience your business.

Adobe Symposium Zurich | Thursday 16 November 2017

An Experience Business puts customers first, engaging them and inspiring trust and loyalty. Brands are now the totality of the experiences they deliver. That’s why becoming an Experience Business is the new imperative for enterprises across Europe. This year’s Symposium will focus on how businesses can put experience at the heart of their business.

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Date Thursday 16 November 2017
Venue StageOne Event & Convention Hall
Elias Canetti-Strasse 146
CH-8050 Zürich
Time 08:30 - 09:30 Registration, breakfast & coffee
09:30 - 11:00 General Sessions
11:30 - 12:35 Breakout Sessions
12:35 - 14:00 Networking Lunch
14:00 - 17:00 Breakout Sessions & Closing General Session
17:00 Symposium Apéro & Networking

Why Attend?

This year’s series will focus on how businesses can put experience at the heart of their business, breaking down the journey into tangible examples and great customer stories. Our inspiring keynote includes breakthrough research on the impact of experience on brand loyalty. Then choose between sessions for Advertising, Campaigns & Creativity or Marketing presented by marketing leaders from around the region that will inform, equip and inspire you to tackle the challenges that lie ahead in the marketing and media sector.

Symposium 2016 Highlights Video

Agenda

16 November 2017
Advertising
Marketing
Creative
08:30
Breakfast & Networking
09:30
Opening Keynote: The Science of Loyalty
10:05
A word from Microsoft
10:25
Demo
11:00
Coffee Break & Networking
11:30
Breakout Sessions 1
Marketing Session 1: Digital Foundation for Personalisation (VEEAM)
Advertising Session 1
Creative Session 1: In a Nutshell – design centric and content velocity
12:05
Breakout Sessions 2
Marketing Session 2: Customer Experience
Advertising Session 2
Creative Session 2: Ringier AG
12:35
Networking Lunch
14:00
Breakout Sessions 3
Marketing Session 3: Campaign Orchestration
Analytics Session: Customer Intelligence (Swisscom)
Creative Session 3
14:35
Breakout Sessions 4
Digital Platform for Retail 4.0 (SPAR)
The General Data Protection Regulation (GDPR)
The Last Step of the Customer Journey - Digital Forms
15:05
Coffee Break & Networking
15:30
Raiffeisen
16:00
How CMO and CIO enable the experience vision?
16:30
Special Guest
17:00
Apéro and get together

* Agenda subject to change

Speakers

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CMO, Franke Kitchen Systems

Franke Group

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Senior Digital Strategist

Swisscom

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Enterprise Architect

SPAR Business Services GmbH

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Head Distribution & Channels

Raiffeisen Schweiz

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Director, Experience Cloud, Technical Marketing

Adobe

Registration

Registrations are subject to approval.

Who should attend?
The event is designed for business leaders, senior marketers, creative directors and IT leaders from large B2B and B2C companies.

What area of the experience business are you mostly interested in? *


(CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders)

Notice: By supplying my contact information, I authorise Adobe to contact me via email, phone, and postal mail about its products and services. Learn more or opt out..

Your information will be shared with a business partner if you attend a session presented by the partner or visit a partner stand and have your badge scanned.

Venue & Logistics

StageOne Event & Convention Hall

Address:
Elias Canetti-Strasse 146
CH-8050 Zürich

Join us

Join us and gain invaluable insights that will inspire you on your digital experience journey.

For registration questions, please email Symposium-Europe@adobe.com

Platinum Sponsor

Gold Sponsor

Adobe Symposium 2017

#AdobeSymp

Stockholm

26 October, München Bryggeriet.

Amsterdam

6 November, Amsterdam Arena Congress Center.

Paris

9 November, Le Palais des Congrès.

Zurich

16 November, Stage One.

Munich

22 November, BMW World.

Explore our enterprise cloud solutions.

 
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Every digital experience solution your business needs.
 
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